Whirl Sites Blog

At Whirl Sites we’re passionate about the web, and our blog is a place where we share resources, tips, and interesting links that we think are of value to our existing customers and to everyone else who loves web development as much as we do.

Website Content that Visitors Will Actually Read

There is a lot to think about when you are launching a website.  You want it to look great.  It needs to function correctly.  People must be able to find it.  Finally, you want its content to communicate to the audience.  This last objective can be difficult to accomplish, especially if your products or services are more technical or complicated.  Here are some tips to make your website content more readable.

Consider Your Audience

As you write your website content, your overarching principle should be to consider your audience.  As a small business owner, you are likely an expert in your products and services.  You probably know more about the industry in which you work than most of your customers even want to know.  While all your knowledge helps you run your business, it can actually prevent you from communicating effectively with potential customers.  You may assume that they know as much as you do.  Consequentially, you may forget to start with the basic information that prospects want and need to know.  It is to your advantage to take a step back and think about your product or service from the point of view of the typical visitor to your website.

Avoid Jargon

Another principle that follows from the first is to avoid jargon.  Your vocabulary is probably replete with words and phrases that are commonplace in your industry, yet unknown to the wider population.  To many prospects (even those in a related industry), this jargon is like a foreign language.  Since the words are not known or used outside your circle, others may be confused or misled by your use of jargon.  Or they may just assume that your content is incomprehensible and quit reading it altogether.  You should always use everyday, easily understood language that all visitors can understand, no matter how familiar they may be with your products or services.

Be Clear and Concise

In addition to choosing words that are clear, you should also strive to keep the whole text as clear and concise as possible.  It’s easy to get carried away by your passion for your business.  This can result in long, rambling sentences that are hard for outsiders to decipher.  You should keep your sentences simple and short.  This increases the chances that all readers will get the point of what you’re saying.  Business owners can also fall into the trap of making content too technical.  You may want to share every favorable spec or interesting feature.  Yet the problem is that most potential customers don’t care that much about the details of your product.  They just want to know how it benefits them!  Keep your content from getting bogged down with too many highly specific details.

Work with the Reader’s Eye

Finally, beyond just the words that you choosing to write, consider how the words look on the webpage.  Our brains have become accustomed to getting information in small chunks.  For ears, we like sound bites.  For eyes, it’s bullet points.  You can take advantage of this preference by giving them text that is arranged in a way that is pleasing to the eye.  In addition to bullets points, small paragraphs and informative headlines will also help your readers to stay engaged and get the information they need.  You will also want to make sure that you use easy-to-read fonts and instructive icons.  Making it easier on the reader’s eyes will make it easier for you to communicate.

You don’t write your website content for yourself.  You write it for your customers and prospects.  That’s why it’s so important that you tailor your content to make it easy for your readers.  This is just one piece of the complex task of producing a good-looking, well-functioning website.  At Whirl Sites, we get it!  We consider each of the elements necessary to produce a brilliant website.  From design to function to searchability to content, we will take care of it all for you.

In addition to our ability to quickly set up a customizable website for you, we also offer content creation services.  We can help you launch an effective website with a minimal investment of your time, effort, and capital.  Join the list of businesses and organizations in Brownsburg, Avon, Carmel, and throughout central Indiana that are benefitting from the Whirl Sites advantage.  Call us at 317-892-9435 to get started today!