Whirl Sites Blog

At Whirl Sites we’re passionate about the web, and our blog is a place where we share resources, tips, and interesting links that we think are of value to our existing customers and to everyone else who loves web development as much as we do.

The Seven Stages of Visiting a Non Mobile Responsive Webpage

There has been much discussion about mobile responsive websites lately. Articles, like this one from Target Marketing, are popping up all the time to tell us how the move to mobile searching is influencing website design and management.  These articles typically approach the subject from an intellectual viewpoint.  But it’s also helpful to look at it from a personal perspective.  Let’s look at the 7 stages you might find yourself moving through as you visit a non mobile responsive webpage.

Great Expectations

The Internet makes it easy to access information with the click of a button. You’re on your phone, waiting to read a news article, buy tickets for your favorite artist’s tour, or find a place to eat. The page is loading, loading, and you’re ready to graciously accept the gift of convenient information it will bestow upon you.


Like the shock of diving into a pool of cold water, the appearance of the website hits you. From the screen of your phone stares back at you an unintelligible jumble of words, shapes, and buttons. Is that a menu stuck off to the side? Where is the part you want to read? The shock and disorientation of it overwhelms you.

Taking Control

It’s okay. You can do this. It’s only a website. How hard could it possibly be? You begin slowly and methodically scanning the garbage dump of words and characters, searching for the information you came seeking. You know it’s here somewhere; it just might take a few minutes.

Success! Or…

You’ve found it! That link right there should take you to the page you need. You’re so close you can almost taste success on your tongue. You reach out to tap it, and then, the unthinkable happens. The screen glitches. A simple tap has been interpreted as zooming out, or moving to a completely unexpected part of the page. This can’t be happening. But it is.


You feel the pure rage rising in your chest. Why is this happening? Why to you? Why now? Who designed this indescribably junky website? How have they missed such glaringly obvious failures? Angrily, you tap at your phone, hoping desperately something good will happen. It must. Something eventually will work. Ugh!!!

Taking a Step Back

You take in a deep breath. It’s been ten minutes that you’ve been desperately tapping, shaking, and internally screaming at your screen. Calmly, you accept the fact that this website never has and never will cooperate with you in any capacity. You can’t make it. All you can do is realize that it will never work.

Clicking Away

The website will not work. With this realization, you are freed from your anger and confusion. You open up a new tab with full hopes of finding a more mobile responsive webpage to aid you in your travels through the land of the Internet’s wisdom. Your ordeal has finally come to an end.

While this may all seem like an innocent waste of a few minutes that, though frustrating, has no lasting consequences, the truth could not be farther from this. These seven stages can cripple a business, lethally draining customers away from your service to those of your competitors. If you want to avoid sending your potential clients into such a tailspin when they visit your website, contact Whirl Sites. Whirl Sites has mastered the science of designing artful and effective mobile responsive webpages. Serving the greater Indianapolis area, including Plainfield, Fishers, and Carmel, and beyond, since 2014, we have the expertise to help you too.  Don’t wait for another client to click away. Call us at 317-892-9435 today!

What You Might Lose Without a Mobile Responsive Website

As a small business owner, you probably know that it is important to have a website.  But will just any website do?  Clearly, no one believes that the quality and substance of your website don’t matter.  One extremely important element of any website is its ability to be viewed on a multiplicity of electronic devices.  In other words, it’s important to have a mobile responsive website.  The disadvantages that come from having a website that is not mobile responsive have been well-documented (as in this article from Huffington Post).  Keep reading for a list of some that we feel are significant.

Teeny, Tiny Text

Some of us have near-perfect eyesight, and even the teeniest of tiny fonts don’t faze us.  But the text of a nonmobile responsive site as it appears on your smart phone can give even your 20/20 vision a challenge.  Obviously, this makes text hard to read.  If visitors can’t read your text, it doesn’t matter what awesome content you have.  Many visitors will not expend the effort needed to make tiny text more readable.  Some will just simply move on to a mobile responsive site that is more reader-friendly.

Slow Loading Site

Websites that are mobile responsive are designed to load quickly regardless of the device.  On the contrary, a website designed for desktop use will usually load more slowly on a mobile device.  Given how impatient we have become as a society, do you want to take the chance that your visitors will stick around for your slow loading site?

Inaccessible Information

The previous two disadvantages will necessarily make it harder for customers and prospects to find the information they are looking for.  In addition, the way pages are displayed on mobile devices may keep viewers from even knowing what information is available or how it can be accessed.  Some information may be completely unseen on certain devices.  Visitors who can’t find what they need won’t waste time playing hide-and-seek on your website.

Dysfunctional Forms or Tools

While giving information on your website is important, these days many small businesses are using their websites to do so much more.  Gathering valuable data is one important function that businesses rely on websites to perform.  However, if your website is not mobile responsive, your forms may not work on all devices.  Similarly, if you offer visitors the ability to buy on your website, this vital feature might not be usable on mobile devices.  How much data are you willing to lose out on?  Even more so, how many sales are you willing to give up?

Visitor Frustration

All these disadvantages add up to one thing – frustration.  Any one of these problems can cause a fair amount of frustration, but as multiple problems occur, visitors are sure to lose patience and give up on your website.  Prospective customers who become annoyed by your ineffective website will leave with a negative perception of your website…and worse yet, your company.

Online Invisibility

So far, we’ve been discussing problems that occur for visitors to a nonmobile responsive website.  Yet what if your website isn’t even findable to potential customers searching for products or services like yours?  Since websites that are not mobile responsive generally receive lower search rankings, these websites may be largely invisible to searchers.  It’s pointless to have a website if no one can find it.

With all the disadvantages, it really doesn’t make much sense to have a website that is not mobile responsive.  Yet the cost of purchasing a custom mobile responsive website can be significant.  Whirl Sites provides a cost-effective solution to this dilemma.  By utilizing our own templates that can be customized for each customer, we keep costs low while providing a product with high-quality performance.  Businesses and organizations in the Indianapolis area are already taking advantage of Whirl Sites.  Call us at 317.892.9435 or visit us online for answers to your questions.  We are ready to get started when you are!

The Difference Between Mobile and Mobile Responsive Websites

mobile responsive websites“Mobile websites” and “mobile responsive websites” are the same, right? Wrong.  While there are some similarities between these, they are not the same.  Understanding the difference can help you make wise decisions about your website.

Mobile Websites

The world is definitely becoming more mobile all the time.  Mobile devices are growing in popularity and use.  Searches on mobile devices are on the rise.  Furthermore, the predictable future seems to be continuing in that direction.  For this reason, many businesses clearly recognize their need for a mobile option.  A mobile website is a completely separate website that operates in parallel to a traditional desktop version.  It is designed to look good and work well on a mobile device.  Businesses almost always maintain a traditional website for desktop users in addition to the mobile website.

Mobile Responsive Websites

Another alternative that businesses can choose is a mobile responsive website.  It sounds the same, but has some significant differences.  A mobile website is designed specifically to render well on a mobile device.  On the other hand, a mobile responsive website is designed to adjust itself to whatever device opens it.  While a mobile website works in tandem with a traditional website, a mobile responsive website is a single website that serves both mobile and desktop users.

Reasons to Choose a Mobile Website

With the huge market of searchers and buyers who are using mobile devices, mobile friendly sites are a virtual necessity.  In general, mobile websites are a less expensive and easier to design option.  Mobile responsive coding is typically more complicated in order to enable the website to adjust to different screen sizes.  It is not an easy undertaking and some businesses choose to maintain two websites in order to avoid the cost and complexity of a mobile responsive website.

Reasons to Choose a Mobile Responsive Website

Mobile responsive websites may be more difficult in the short term.  However, in the long term, they are often the best option.  First of all, a single website is simpler to maintain and update.  When you have two websites, the work is doubled.  Additionally, having two websites means that you have two domains and two URLs.  This can have a negative effect on organic search results for the two sites as well as links from other sources.  Because these websites are treated as distinct, your SEO and link-building efforts may be diluted or require duplication.

All Whirl Sites are mobile responsive websites.  These may not be right for everyone in every situation, but we believe that they are often the best choice.  If you are looking for a painless, affordable way to launch a website for your small business or organization, Whirl Sites might be the answer you’re seeking.  We offer businesses and nonprofits in the Indianapolis metro area, including Zionsville, Westfield, and Avon, (or anywhere with an internet connection) the opportunity to get their message out on an attractive, functioning website.  Call us at 317-892-9435, and we will have your Whirl Site ready to go in a matter of days.

Is a WordPress Website Right for You?

WordPress websitesIt is no accident that Whirl Sites websites are all built using the WordPress platform.  When we began designing the templates that our customizable websites are based on, we chose to use WordPress as the content management system for our sites.  We believe that WordPress is the perfect platform for nearly every website.  But nothing works 100% of the time, right?  Well, actually there are some types of people for whom a WordPress site is not a good fit.  Check out the top 4 below.

  1. People Who Prefer ‘Complicated and Time-Consuming’ over ‘Simple and Easy’. There are a few strange people who like things to be difficult, but most of us like to keep it simple and easy.  That is exactly what WordPress does.  You can add or change content to your website by simply typing it in.  No knowledge of coding is needed.  If you can use Word, then you should be able to use WordPress.
  2. People Who Like Being Out of Control and at the Mercy of Others. Even if you are not a control freak, I doubt that you really want to relinquish control of any part of your business, including your website.  When you have a website that is built on WordPress, you don’t have to.  Since no technical knowledge is required to modify your content, you never have to wait on an outside vendor who is far less motivated to keep your website up-to-date than you are.  You can be in full control of your website and not dependent on others.
  3. People Whose Goal is Limited Choices and Diminished Growth. WordPress is extremely popular, especially for websites that include blogging, and is used by millions of people worldwide.   Thus, an enormous number of plug-ins have been developed and are available to add on to a WordPress site.  These plug-ins put a wide variety of functionality at your fingertips.  Want to monitor your traffic? No problem.  Want to boost SEO? Sure thing. With each additional feature comes an additional opportunity to grow your business.
  4. People Who Want to Keep Their Online Presence as Small as Possible. Nearly every business today is looking for ways to increase search rankings.  Just having a site that is built on WordPress gives you an advantage in this area.  Because WordPress code is so clean, search engines look upon their sites favorably.  This advantage can be increased even more when the blogging feature is utilized.

If you do not fall into any of the 4 categories above (and let’s face it, who does?), then a WordPress website is probably ideal for you.  Whirl Sites gives you a simple and cost-efficient way to get a WordPress website working for you.  Visit our website or give us a call (317-892-9435) to learn more about how easy it is to get started.

Low-cost Answer to “Mobilegeddon” – Google’s Mobile Requirement

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So you’ve heard that Google is changing their search requirements to heavily reward websites that are mobile responsive?  Many media outlets have labeled it “mobilegeddon” and promise doomsday results for small business who can’t afford this expensive solution, right?

Mobile Responsive doesn’t have to be expensive!

That’s right, it’s not just big business that can afford mobile responsive website design and avoid mobilegeddon.  Whirl Sites is one answer that gives small business owners an easy way to upgrade their website to a mobile responsive design.  Just $399 and your business can be on the same level as enterprize level organizations.  Don’t let this panic you, it takes us 2-4 days to get your website up and running typically.

What Does Mobile Responsive Mean?

Maybe we need to back up here and define terms.  All the fancy term “mobile responsive” means, is that we code your website to respond to the screen size it’s being used on.  Be that a phone, tablet, or huge monitor, it will look beautiful if it’s done right.  It also ensures that your text, photos, and navigation fit on the screen just right so that the user doesn’t have to zoom with their fingers on those smaller devices.  Google is doing this “mobilegeddon” because their users are mostly using tablets and phones, so it actually makes sense.

What Are You Waiting For? Don’t Get Hit By Mobilegeddon!

It’s not worth waiting to see how bad the damage will be for your business once Google gets things updated.  You don’t want to lose a single customer over this when it only costs you $399 to get it fixed.  Contact us today if you have questions, or just sign up here!