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Four Common Sources of Website User Frustration

website user frustrationWebsites are an ideal platform that many small businesses rely on to accomplish their marketing goals.  Businesses can use their websites to market to prospects, disseminate information, communicate special offers, and provide customer service.  No website is designed with the goal of irritating visitors.  Yet sometimes businesses launch websites that do just that.  Instead of serving the needs of prospective and current customer, they end up generating user frustration. Instead of building their brand, they just create a negative opinion of the business.  Here are four sources of frustration for website users.  You’ll want to be sure to avoid all four!

  1. Slow Loading or Moving.

    Websites that are slow to load or slow to move have a huge problem.  Patience is not a virtue in our society, and this is especially true online.  The truth is that if your website takes too long to load or to move to another page, users will not wait.  How long is too long?  While studies have been done to narrow down the threshold, in the end that doesn’t really matter.  The bottom line is that each visitor has a personal threshold – a length of time that is too long to wait.  And a faster website always has an advantage over a slower website.

  2. Media Overload.

    While it is frustrating to wait for information, it is also frustrating to be immediately bombarded by quickly moving images and loud audio.  Images, audio, and video can be powerful tools to capture viewers’ attention. However, too much can cause the user to shut down mentally.  Remember that users often come to websites with a question to be answered.  When the website hijacks the user’s experience and prevents the user from finding the answers sought, the user may leave that website and seek information elsewhere.  An additional ironic negative of media overload is that these features often have such large embedded files that they actually can use websites to load or move slowly too!

  3. Confusing Navigation.

    By and large, people are lazy, and I don’t mean this is a bad way.  It’s just that we want things to be as easy as possible.  Websites with an easy-to-follow, intuitive navigation make it easy for user.  In contrast, a confusing navigation requires users to work hard to get the information they are seeking.  In most cases, visitors will just give up and go to another website – maybe even the website of one of your competitors.

  4. Unclear or Inadequate Content.

    The look and design of your website goes a long way to capturing the attention of visitors and conveying a positive initial reaction.  However, users are not there to see your cool design. They are there to get the information they need.  So if you want to avoid annoying visitors, you need to make sure that you are providing information that is clear, correct, well-organized, and of an appropriate length.  If visitors to your website cannot understand what you are trying to say or find the content to be too short or superficial, they will go to another source.

The common thread here is that each of these frustrations has the same result – users will often give up on your website and go elsewhere.  If that is happening often, then you might as well not even have a website.  I know that is harsh, but it’s true!  So take heed to these warnings.  At Whirl Sites, we are focused on creating websites that work well and appeal to, rather than frustrate, users.  We utilize innovative technology and simple coding to ensure that our sites are quick to load. Our clean designs and intuitive navigation make it easy for users.  We can even help you upgrade your content.  Give us a call to find out how we can give you a great website that visitors will find straight-forward and beneficial instead of frustrating and unhelpful.