Whirl Sites Blog

At Whirl Sites we’re passionate about the web, and our blog is a place where we share resources, tips, and interesting links that we think are of value to our existing customers and to everyone else who loves web development as much as we do.

Getting Started on SEO: Questions to Consider

SEO We all know that SEO (short for Search Engine Optimization) is an important element of marketing a small business.  Being easily found online is a first step in promoting your goods and services on the web.  That’s a simple, easy-to-understand truth.  However, understanding what SEO does and why it is important is not the same as actually taking steps to improve your search ranking and exploit it to generate leads and grow your business.  Now this topic could fill a shelf full of books, and this blog cannot begin to scratch the surface.  But what I will do here is to share a cluster of questions to consider as you begin to think about SEO and the role that it plays in your business.

Who Are Your Potential Customers?

SEO is all about being found by the people that you want to find you.  In order to connect with these people, you need to know who they are and what they want.  While this basic question does not directly impact your rank, you cannot proceed with an effective SEO strategy until you have an answer to it.  Find out who your target demographic is and then find out as much about them as you can.

What Content is Valuable to Your Potential Customers?

Once you have identified your target market, you can start thinking about what content will appeal to them.  What do they need to know?  What are they interested in?  What do they value?  As you consider questions like this pertaining to your potential customers, you can build a list of topics, information, and keywords.  You can use these to start producing quality content that adds value and attracts interests.  Relevant content will not only contain searchable terms, but will also draw the attention of readers.  Both of these occurrences will increase your SEO.

Where Might Your Content Be Shared?

When content is valuable, readers will not only visit your site and read your content, but they will also share your content.  Since links from outside websites back to your site demonstrate the usefulness of your content, they can significantly increase your SEO.  As you set out to write your content, you should be thinking about how you can garner attention and increase the likelihood of earning a link.  Here the key is that the content is high quality.  Writing that is sloppy, unclear, or shallow will not draw the attention of readers, and they definitely will not be willing to share your content with others.

When Should Content Be Added? 

Just as important as the ‘what’ is the ‘when’.  Improving your search ranking is a cumulative process that depends on your continual effort.  Content doesn’t stay fresh for long so additions need to be made on a consistent and frequent basis.  For many businesses, this task is easily accomplished through a blog that they are able to post to regularly.

How Well Does Your Website Function?

While much of the rest of this post has focused on content, there is another huge factor that influences how you rank.  That factor is the functionality of your website.  Has it been built on a solid platform?  Is its code simple and precise?  Do its internal links function correctly?  When a website is solidly built, rather than patched together, it is viewed more favorably in terms of SEO.

At Whirl Sites, we understand the importance of SEO and the opportunity we have to be a partner with you in creating a website that has the potential for increased SEO.  We start out by offering you a solid website that is built on WordPress.  WordPress websites typically are viewed favorably by search engines because the code they use is clean and straightforward. They also have some standard features which make it easier for you to better your SEO.  As a content management system, WordPress makes it simple for you to keep your content updated and fresh.  Furthermore, all our website come complete with a blog that you can use to consistently post information that customers will find interesting and valuable.  With a Whirl Sites website, you will be ready to grow your online presence and improve your SEO rankings.  Call us at 317-892-9435 with your questions or to get started on a site.

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