Whirl Sites Blog

At Whirl Sites we’re passionate about the web, and our blog is a place where we share resources, tips, and interesting links that we think are of value to our existing customers and to everyone else who loves web development as much as we do.

Using Video on Your Website

videoIf a picture is worth a thousand words, then what is a video worth? Obviously much more than even a picture.  They are able to show movement, action, and change in a way that text and still pictures cannot.  When added to your website, video can quickly bring a new depth and breadth to your communication and customer interaction in these ways.

Make it Personal

With videos, you are better able to share your story and yourself.  Much human communication is nonverbal, and text and even pictures lose that whole aspect.  Videos allow you to introduce yourself is a memorable way to customers and potential customers.  This is especially important in a service-oriented business.  It is also important in cases where trust is a major factor in buying decisions.

Connect with Visitors

Similarly, video gives you a platform to connect with visitors to your site.  Viewers will feel more personally connected to what they have seen.  This may make them feel more comfortable calling to ask a question.  It can also give them a sense of confidence in your business or organization.

Show Off Your Products or Services

Sometimes it is hard to describe in words how your product works or exactly what your service includes.  A video gives you the opportunity to show instead of tell.  Give prospects a glimpse at how easy it is to use.  Demonstrate the quality of your product by giving them a peak at the internal components.  Show them in real life how well the product works.  You can also include important information for current customers, such as how to assemble your product or perform routine maintenance.

Improve Your Search Rankings

Just as important as what you see is what you don’t see.  Behind the scenes, your website is being evaluated and ranked by search engines.  There are many things that you can do to improve those rankings, and video is just one.  Search engines view video favorably so the addition of a video to your site may get you pushed closer to the top of the page.

Keep Them Coming Back

When you have interesting content that grabs the attention of viewers and communicates relevant information, people will come back to your website.  In general, videos definitely get and keep the attention of visitors.  Videos that are clear and informative will make an impact.  If you are able to keep adding more videos, visitors will return to see what is new.  Increased traffic is always good for sales.

Whirl Sites websites allow you to add all kinds of content, even video, with ease.  We are helping small businesses and organizations in the greater Indianapolis area (and beyond) establish a more visible online presence with our well-designed and well-functioning websites.  Our streamlined process makes our websites simple and affordable for our customers, and we can have them ready to go in a few days. Whether your business is located in Carmel, Noblesville, Zionsville, or across the country, you would love to help you take your business to the next level with a quality website at a reasonable price. Call us at 317-892-9435 or visit our website to learn more.